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Goodbye blue bird!

After 12 years and over 16,000 tweets on the platform, I have left Twitter. The deciding factors were recent developments concerning privacy and a growing[…]

Protecting your brand

I spoke earlier about identifying your brand as a paramedic on social media, and the importance of clarifying your mission, values and vision. You’ve identified[…]

Identifying your brand

How many of you think of yourself as a brand on social media? I posed this question to a room full of paramedics yesterday at the[…]