{"id":746,"date":"2015-11-10T22:43:10","date_gmt":"2015-11-11T03:43:10","guid":{"rendered":"http:\/\/alanbatt.net\/?p=746"},"modified":"2024-08-07T16:07:10","modified_gmt":"2024-08-07T20:07:10","slug":"identifying-your-brand","status":"publish","type":"post","link":"http:\/\/alanbatt.net\/?p=746","title":{"rendered":"Identifying your brand"},"content":{"rendered":"

How many of you think of yourself as a brand on social media? I posed\u00a0this question to a room full of paramedics yesterday at the Ontario Paramedic Association Paramedicine 2015 Conference. As expected, only a few hands went up.<\/p>\n

As a professional paramedic using social media, you should be thinking of yourself as a brand. How?<\/p>\n

To begin, branding yourself will\u00a0require you to sit down and think about the following:<\/p>\n

    \n
  1. What are your values? What do you believe in? What’s important to you?<\/li>\n
  2. What is your mission?\u00a0Your mission defines\u00a0who you are, what you do, what you stand for, and why you do it.<\/li>\n
  3. What is your vision?\u00a0\u00a0This is a description of you and your brand, as you want it to be.<\/li>\n<\/ol>\n

    \"\"<\/p>\n

    Things to avoid when defining\u00a0your vision and mission:<\/p>\n

      \n
    1. Don\u2019t regurgitate a description of your\u00a0role\/job<\/li>\n
    2. Don\u2019t\u00a0bore people<\/li>\n
    3. Don\u2019t fake beliefs or emotions<\/li>\n
    4. Don\u2019t\u00a0be a ‘Walter Mitty’<\/li>\n<\/ol>\n

      Once you’ve figured out what these are, this will help to inform your brand.<\/p>\n

      Ok, so now you’ve identified your brand. What next? Create it! Use consistent headlines\u00a0across your social media accounts, use a common photo, and professional language. Post about items that reflect your values, mission and vision. Engage and interact with your followers – they’re interested in what you have to say.<\/p>\n

      Next post, I’ll talk briefly about the importance of and how to protect your social media brand once you’ve created it.<\/p>\n","protected":false},"excerpt":{"rendered":"

      How many of you think of yourself as a brand on social media? I posed\u00a0this question to a room full of paramedics yesterday at the Ontario Paramedic Association Paramedicine 2015 Conference. As expected, only a few hands went up. As a professional paramedic using social media, you should be thinking of yourself as a brand. […]<\/p>\n","protected":false},"author":1,"featured_media":748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"saved_in_kubio":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[76,4],"tags":[8,10,6],"class_list":["post-746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-social-media","tag-brand","tag-online","tag-social-media-2"],"uagb_featured_image_src":{"full":["http:\/\/alanbatt.net\/wp-content\/uploads\/2015\/11\/yourbrand.png",450,337,false],"thumbnail":["http:\/\/alanbatt.net\/wp-content\/uploads\/2015\/11\/yourbrand-150x150.png",150,150,true],"medium":["http:\/\/alanbatt.net\/wp-content\/uploads\/2015\/11\/yourbrand-300x225.png",300,225,true],"medium_large":["http:\/\/alanbatt.net\/wp-content\/uploads\/2015\/11\/yourbrand.png",450,337,false],"large":["http:\/\/alanbatt.net\/wp-content\/uploads\/2015\/11\/yourbrand.png",450,337,false],"1536x1536":["http:\/\/alanbatt.net\/wp-content\/uploads\/2015\/11\/yourbrand.png",450,337,false],"2048x2048":["http:\/\/alanbatt.net\/wp-content\/uploads\/2015\/11\/yourbrand.png",450,337,false],"kubio-fullhd":["http:\/\/alanbatt.net\/wp-content\/uploads\/2015\/11\/yourbrand.png",450,337,false]},"uagb_author_info":{"display_name":"Alan","author_link":"http:\/\/alanbatt.net\/?author=1"},"uagb_comment_info":2,"uagb_excerpt":"How many of you think of yourself as a brand on social media? I posed\u00a0this question to a room full of paramedics yesterday at the Ontario Paramedic Association Paramedicine 2015 Conference. As expected, only a few hands went up. As a professional paramedic using social media, you should be thinking of yourself as a brand.…","_links":{"self":[{"href":"http:\/\/alanbatt.net\/index.php?rest_route=\/wp\/v2\/posts\/746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/alanbatt.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/alanbatt.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/alanbatt.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/alanbatt.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=746"}],"version-history":[{"count":1,"href":"http:\/\/alanbatt.net\/index.php?rest_route=\/wp\/v2\/posts\/746\/revisions"}],"predecessor-version":[{"id":750,"href":"http:\/\/alanbatt.net\/index.php?rest_route=\/wp\/v2\/posts\/746\/revisions\/750"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/alanbatt.net\/index.php?rest_route=\/wp\/v2\/media\/748"}],"wp:attachment":[{"href":"http:\/\/alanbatt.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/alanbatt.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=746"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/alanbatt.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}